Sitecore announces future of digital experience platform, launching industry’s first enterprise SaaS offering
At Sitecore Symposium, Company Shares Plan to Help Brands Capitalize on the Cloud to Meet Growing Consumer Demands for Content, Experience and Commerce
SAN FRANCISCO, October 5, 2021 / PRNewswire / – Today, Sitecore®, the global leader in digital experience platform software, announces Sitecore Experience Manager Cloud – the first fully cloud-native CMS offering the design flexibility, ease of integration and authoring experience enabling business users to create and deliver personalized digital experiences. With this new addition to Sitecore’s Digital Experience Platform (DXP), Sitecore delivers the first SaaS offering of its kind that reinvents the way content, experience orchestration, commerce and analytics support modern businesses. The company is also announcing a range of new product updates that incorporate recent acquisitions and the launch of a subscription-based learning resource.
The launch comes at a critical time for brands looking to deepen customer engagement, retain digital customers acquired during the pandemic, and elevate their digital presence. New products and services, announced at Sitecore Symposium, solve the industry-wide marketing challenge of ever-changing digital consumer behaviors.
Sitecore’s new SaaS DXP, which is available to customers today in most parts of the world, is built on a composable architecture, so end users can buy the best products or an integrated platform that evolves to support high volume content, visitor and data processing needs. The composable approach allows brands to capitalize on Sitecore’s ecosystem of more than 1,200 partners, its vast network of developers and deep expertise to help businesses manage and improve the customer experience across industries and sectors. the regions.
This new direction for Sitecore confirms its ambitious growth plans announced earlier this year when the company was awarded a $ 1.2 billion investment – the largest capital investment ever in the martech space, which has spurred acquisitions of Boxever, Four51, Moosend and reflection.
For the first time, brands can take a modular approach to meeting their digital experience goals, as Sitecore integrated its portfolio through a composable architecture in the cloud. Customers can now configure and connect products through APIs as needed to gain value faster and have the ability to be creative to create market differentiation faster than the competition. With cloud native technology based on microservices, it is possible to scale up or down content and quickly change content across different channels.
Steve Tzikakis, CEO of Sitecore, said: “Today’s announcement confirms our ambition to disrupt the market and help brands stay ahead with cutting-edge technology. Our recent acquisitions have been fundamental in building the most advanced composable platform available today, something we see as the future of DXP. Customer expectations are constantly changing. , it is therefore essential that brands are empowered to work in real time, adapting experiences to meet demand. We support them with the technology to make this possible. By bringing our portfolio together in the cloud, brands can achieve this and benefit from a truly integrated, flexible and scalable platform, delivering personalized experiences to their customers, regardless of channel. “
Below is a list of updates to Sitecore’s offering:
Following the acquisition of Reflektion in September, Sitecore Discover is the only solution on the market that integrates research with marketing and commerce capabilities.
With 93% of all online experiences starting with search, this is a critical update for brands to deliver end-to-end personalized experiences using technology-based technology. AI that understands and predicts customer patterns, context and needs.
Sitecore today announced its new SaaS personalization engine powered by technology from the company’s acquisition of Boxever. Sitecore Personalize enables brands to experiment and be agile in the face of changing digital customer behaviors. AI-powered technology enables digital leaders to deliver next-level real-time experiences, optimize their funnels, and engage customers with relevant content and offers.
Sitecore Health Cloud
Sitecore Health Cloud is a Sitecore Experience Platform offering in Microsoft Azure that addresses the specific intricacies of the US healthcare market. The technology, which is slated to be HIPAA ready in spring 2022, will enable providers to deliver engaging and personalized experiences to patients using data, delivering excellent healthcare in a secure and compliant manner.
Sitecore is also announcing three new tiered learning subscriptions – Essentials, Professionals and Advanced – to help more industry professionals achieve Sitecore certification. Created to meet the demand for training that matches the speed of Sitecore DXP updates and additions, the resource will allow users to experience the products from online courses and instructor-led tutorials. They will also allow professionals to discover other Sitecore products, opening the possibility of expanding and improving their capabilities, and meeting the challenge of siled teams. To learn more about Sitecore learning resources, visit: learning.sitecore.com
To learn more about the latest product updates, visit sitecore.com.
Sitecore provides a digital experience platform that enables the world’s smartest brands to build lasting relationships with their customers. A highly decorated industry leader, Sitecore is the only company that brings together content, commerce and data into a connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Kimberly-Clark, L’Oréal and Volvo Cars trust Sitecore to deliver more engaging and personalized experiences to their customers. Learn more about Sitecore.com.
Sitecore is a registered trademark of Sitecore Corporation A / S in the United States and other countries. All other brand names, product names or trademarks are the property of their respective owners.
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