Old Toys R Us Building Resuscitates Wine, Beer & Spirits Store | News from local businesses
When Beau Starkel and his partners bought the old Toys R Us building near the Oak View Mall last November, no one could have predicted a global health crisis that would wreak havoc on the retail market.
But his Omaha team pushed the pandemic forward, turning the old toy store into a 30,000-square-foot wonderland for adults.
They bill for their wine, beer and spirits operation which opened in late April as the state’s largest liquor store. Project cost: around $ 3 million, Starkel said.
And in the end, he said, the store has performed well despite COVID-19 – as many people increasingly stay at home and whip up their own cocktails.
“It’s the best business you can open during a pandemic,” Starkel said.
The store’s offerings are very varied: a Herradura tequila at $ 329 to a Brau Brothers lager at $ 1.49. Premium Bourbons, Buckets of Fireball Shooters, Organic Vodka, Soft Drinks, Gluten Free Beer, Canned Moscow Mules, Low Carb Seltzer, Jello Shots Pitchers, Locally Made Popcorn, Trinkets.
“I have a $ 2,000 bottle of wine in the safe,” CEO Jake Heiliger said.
He said more than 6,000 types of products at one point or another have been featured on socially remote shelves and pallets inside 3435 Oak View Drive.