LG’S WORLD PREMIERE AT CES PRESENTS TODAY’S INNOVATIONS FOR A BETTER TOMORROW
ENGLEWOOD CLIFFS, NJ, January 2, 2022 / PRNewswire / – At CES 2022, LG Electronics (LG) is presenting its vision for a better lifestyle and a better future for all. Hosted by LG CEO Guillaume Cho, LG World Premiere will showcase the company’s various innovations for the new year and detail its continued efforts to create a more inclusive and sustainable user experience for tomorrow. LG’s theme for CES 2022, The better life you deserve, emphasizes LG’s ultimate goal of elevating all aspects of daily life through technological and design innovation. This vision will materialize through three short films: A better life for you, A better life for all and A better life tomorrow.
A better life for you: Create value for every lifestyle
LG’s concept of a scalable device is central to the first short film, A better life for you. With newly enhanced learning and evolution capabilities to better meet the needs of users’ individual lifestyles, LG’s upgraded ThinQ ™ platform elevates compatible products with even more features to deliver the ultimate in versatility and convenience. A better life for you shows how advancements in LG entertainment solutions deliver a more personalized interactive experience for viewers who enjoy content on larger screens at home.
Audiences will be introduced to the LG OLED evo Gallery Edition TV, which combines superior picture quality and screen brightness with a sleek form factor and LG StanbyME, a private wireless mobile screen that goes anywhere. in the house to provide the ultimate viewing experience of a traditional TV. LG PuriCare ™ AeroTower, an all-season home air care solution designed to provide the benefits of an air purifier, fan and heater, and LG tiiun, a gardening device products that offer a simple, clean and reliable way, are also making their global debut. to grow healthy vegetables all year round.
A better life for all: more sustainable, more inclusive
LG’s commitment to reducing its environmental impact and making its business more sustainable is at the center of A better life for all. Energy saving innovations integrated into InstaView® refrigerator and its transparent ‘knock twice to see inside’ door, the increased use of recycled materials in LG soundbar packaging materials, and the reduction in plastic components in LG OLED TVs are testimonies to the LG’s commitment to finding better solutions for people and planet. Beyond 2022, LG plans to introduce more than 600,000 tonnes of recycled plastic into its manufacturing processes and increase the recovery of electronic waste to eight million tonnes by 2030.
Inclusiveness is also essential to LG’s growth as a brand and to achieve this goal LG is committed to investing in accessibility advisory boards in different markets. The boards are comprised of accessibility experts and people with disabilities who will play a vital role in advising LG in developing products with a more inclusive user experience in mind, such as voice commands and braille labeling.
To encourage innovation in the areas of sustainability and inclusiveness in 2022, LG is implementing the PRICE OF GOOD LIFE, focusing on Innovation for the Earth and Innovate for all solicit ideas that minimize the environmental impact of human activities and make LG products more accessible and user-friendly. Up to $ 1 million cash prizes will be awarded to the winning entrants, with more details to be announced in the coming year.
A better life tomorrow: Plan for the future
The third and final short focuses on the future and LG’s role in turning sci-fi into reality, with the AI-powered CLOi door-to-door delivery robot ready to go into service. Audiences also get a behind-the-scenes glimpse of LG’s virtual artist Reah as she rehearses for her upcoming music video.
LG OMNIPOD, a mobility concept solution that blurs the distinction between home and car, is also in the spotlight. Building on the automotive solutions showcased in LG’s previous connected car at CES 2020, LG OMNIPOD is an on-the-road extension of its personal living space. Designed to function as a home office, entertainment center, or even a living room, LG OMNIPOD offers insight into how a busy person might be able to do more in the future, where working remotely doesn’t mean having to. work from home.
Located inside the main entrance to the central hall at the Las Vegas Convention Center, LG’s on-site exhibit promises to provide physical and online visitors with an engaging and interactive experience through AR and VR technologies.
LG’s Home Entertainment showcase will be featured in LG Virtual Studio in three individual areas: LG OLED on Metaverse, Virtual Showroom, and LG OLED Art. The three zones allow visitors to discover and experience the latest products of the company in a captivating and interactive way. LG’s new home appliances will be showcased in the aptly named LG Home, LG Home by Objet Collection and LG ThinQ ™ virtual exhibition halls. LG Home is a virtual living space where visitors can explore the company’s latest appliances, including a new washer-dryer set, PuriCare ™ AeroTower and LG tiiun. In LG Home by Objet Collection, visitors can organize their own space by choosing wallpaper, flooring and other interior design elements to coordinate with the customizable devices from LG’s premium lifestyle collection. LG ThinQ ™ offers visitors a “tour” of all the features and functions of LG’s smart ecosystem, all of which are accessible through the upgraded LG ThinQ app.
Visit LG’s CES site and the official YouTube channel for more information on what LG has in store for CES 2022.
About LG Electronics United States
LG Electronics United States, Inc., based in Englewood Cliffs, New Jersey, is the North American subsidiary of LG Electronics, Inc., a $ 56 billion global innovator in technology and manufacturing. In United States, LG’s focus on innovation for a better life is exemplified by a wide range of home appliances, home entertainment products, mobile phones, commercial displays, air conditioning systems, cooling solutions. solar energy and innovative vehicle components. The “Life’s Good” marketing theme encompasses how LG is dedicated to making people happy by exceeding expectations for today and tomorrow. LG is a 2020 ENERGY STAR® Partner of the Year for Sustained Excellence. www.LG.com.
SOURCE LG Electronics United States