Interior decoration is getting faster and faster. Victoria Hagan is ready
Most interior designers have stories of decorating and redecorating their teenage bedrooms. Victoria HaganThe appreciation of the decoration goes back a little further: “It seems a little unbelievable, but I have vivid memories of wanting to do this from the time I could walk and [climb] out of my cradle. I looked around and I remember thinking: I would change a few things, “she told the host Dennis scully on the last episode of The home podcast business.
Conviction was not Hagan’s problem. She always knew she wanted to be a designer (when she was a young woman the famous designer Albert Hadley moved to her Hudson Valley town and she plotted and plotted to peek out of the windows). The challenge was to catch up with the world to his vision. Despite her considerable ambition, she only got an internship at Parsons after a watercolor she did of an iris caught the eye of Simone feldman– the designer flipped through Hagan’s portfolio and, ignoring the interiors, landed on the flower. “She said, ‘Well, actually, that’s very pretty. I think you could render for me, ”Hagan says. “Careful, I was horrible. “
She flourished under Feldman’s tutelage, and the two quickly formalized their partnership as Feldman-Hagan Interiors, renting an office and landing crucial showhouse projects. When Feldman tragically died of leukemia in 1991, Hagan was heartbroken. Yet she vowed to continue, against all odds.
“There was a bit of mistrust when I was alone. I think all of a sudden the vendors changed their payment terms and I think a vendor verbalized, “Well we’re not sure you’ll be in business in a few months. ” she says. “And I was like, ‘Well, let me explain something to you: I won’t just be in business, but my business is going to grow and be very successful, so I suggest you deliver what you promised. to deliver. “
Hagan, of course, was right. She has been very successful (she is part of the Interior Design Hall of Fame and is a regular at the AD100), known for a sort of “understated elegance” that never quite ventures into. minimalism. In this episode of the podcast, she shares the principles that have helped her through adversity and offers a glimpse into an evolving business.
“Now it’s all ‘I want this done in a few months.’ Everything just got a lot faster, ”she says. “I always used to call design my sport, well, now I really train.”
Listen to the show below. If you like what you hear, subscribe on Apple Podcasts or Spotify. This episode was sponsored by Crypton Home Fabrics and Hooker Furniture.