These results are based on a new study commissioned by Zillow®¹ nearly 1,300 recent or potential US buyers. Each color was given a score based on participants’ interest in visiting a house, buying a house, and the price they would be willing to pay for the house, based on viewing that color in a particular room. The price premiums were calculated based on a typical U.S. home value of $ 290,000.

The big winner was pale sky blue in the bathroom, with a score of 93 out of 100. Recent and potential buyers have said they are more interested in visiting and buying a home with a bathroom. light blue and, on average, they were willing to pay 1.6% more. than expected or $ 4,698 on a typical American house.

Do you like dramatic and whimsical pieces? The master bedroom is the best place to sink if the owners are considering resale. Dark blue rooms scored 89 out of 100 and, on average, were associated with a $ 1,491 sales bonus. Deep charcoal gray and rich forest green also received positive ratings when painted in a master bedroom.

“Sellers typically tackle two home improvement projects before putting their home up for sale, and interior painting is one of the most common and impactful projects that sellers undertake,” says Amanda pendleton, Zillow’s in-house trend expert. “Homeowners who are preparing to put their home up for sale can be strategic about what paint colors they choose to get the most bang for their buck. Interior painting medium $ 385 per piece, but the right colors can pay off. ”

Mint green kitchens, a hot one design trend, has had the cold shoulder of recent and potential buyers. These buyers would pay, on average, $ 1,830 less for a house with a mint green kitchen. Kitchens painted in fire hydrant red and sunny yellow, Pantone Color of the Year, were extremely unpopular. While some study participants loved these bold choices, most didn’t, calling them “rude” and “really ugly.”

Love them or hate them, colorful pieces were the most effective in catching the attention of a potential buyer. Buyers said they were more interested in receiving information about homes with at least one main room painted an unexpected color. For example, over 70% of study participants said they wanted to know more about a house with a burgundy bedroom, but that did not predict their likelihood of bidding on that house.

Ultimately, it’s best to play it safe when it comes to choosing paint colors in high-traffic common spaces, like the kitchen and living room. White scored 80 out of 100 in the kitchen, while light gray in the living room scored 92 out of 100. If sellers are looking for the perfect neutral, Zillow uses BEHR® Premium Plus paint in the kitchen. Aged Beige or Polar bear to refresh the walls before registration a house owned by Zillow for sale.

“Our study found that homebuyers can be particularly sensitive to paint color, although paint is a relatively easy and inexpensive change, as they navigate a complex environment with a lot of uncertainty,” said Kate rogers, a senior behavior scientist at Zillow. “When study participants thought the homeowner had similar tastes to them, they perceived the house more positively and were also more likely to bid higher for the house. common areas of the house, this gives buyers the self-image of the house. ”

Although there have been universal winners, this research has revealed great variability in perceptions of colors. Bright blue was by far the most polarizing color tested; some people loved it, while others hated it. Study participants also noticed that a room’s color clashed with the rest of the house, suggesting that homeowners should consider choosing colors that complement each other.

This summer, BEHR will unveil an interior paint palette based on Zillow’s research, making it easy for homeowners to choose colors that could increase the selling price of their home. Expect this partnership to soon spread to the aisles of home improvement stores nationwide.

About the Zillow Group

Zillow Group, Inc. (NASDAQ: Z and ZG) is reinventing real estate to make it easier to open the next chapter in life.

As the most visited real estate site in United States, Zillow® and its subsidiaries provide customers with an on-demand experience of selling, buying, leasing or financing with transparency and a nearly transparent end-to-end service. Zillow Offers® buys and sells homes directly in dozens of markets across the country, allowing sellers to control their timing. Zillow Home Loans ™, our affiliate lender, offers our clients a simple option to get pre-approved and secure financing for their next home purchase. Zillow recently launched Zillow Homes, Inc., a licensed brokerage entity, to streamline Zillow offerings transactions.

Zillow Group brands, affiliates and subsidiaries include Zillow®, Zillow Offers®, Zillow Premier Agent®, Zillow Home Loans ™, Zillow Closing Services ™, Zillow Homes, Inc., Trulia®, Out East®, StreetEasy® and HotPads ®. Zillow Home Loans, LLC is an equal home lender, NMLS # 10287 (www.nmlsconsumeraccess.org).

¹ This study, conducted between May 14, 202121 and May 20, 2021 through BEworks and Zillow, included 1,295 US adults with a median age of 35 who reported buying a home in the past two years or planning to buy a home in the next two years. For each part of the study, participants viewed four images of a house (kitchen, living room, master bathroom, master bedroom) in which each room was randomly assigned one of 15 colors. For any questions on the research methodology, contact [email protected].

SOURCE Zillow

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