Havenly acquires the D2C brand Home The Inside
As many people are still working from home for the foreseeable future, some have taken advantage of the time to reorganize.
Building on its growth from this trend, the online interior design service Havenly Acquired Direct-to-Consumer (D2C) Home Furnishings Brand Retailer The Inside, according to a press release on Thursday, February 17.
Havenly co-founder and CEO Lee Mayer said the acquisition of The Inside, along with the recent acquisition of Occipital’s 3D technology, is an “important step” in the company’s strategy to improve customers’ home design experience.
“We are already a go-to destination for those looking for design, inspiration and product recommendations for the home, but now we can also offer products tailored to meet our customers’ wants and needs for a more practical design,” Mayer said in a statement.
The interior unlocks access to custom customization options, historically only available at luxury prices.
Under the Havenly umbrella, it’s hoped The Inside, which has seen its brand grow by more than 600% in the past two years, will find an even bigger market for its custom fabrics, furniture and decor. Danielle Walsh, co-founder of The Inside, joins Havenly’s leadership team, who will manage the transition and guide the shift in consumer design trends in favor of print. She will be joined by all other current employees of The Inside.
Havenly’s business model uses one-on-one design assistance and hand-picked products that help customers improve their home within a budget. The company says it creates hundreds of thousands of custom designs each year and invites customers to shop on the company’s e-commerce platform.
“The acquisition of The Inside is a natural extension of Havenly’s mission to make home design an accessible and personalized experience for everyone; bringing affordable bespoke furniture and decor to their customers,” the company said.
Havenly has been busy for the past few months. This acquisition follows its multi-year partnership with Reese’s Book Club and the acquisition of cross-platform room layout and 3D visualization technology from Occipital.
“Together, these acquisitions and partnerships fit into the company’s broader strategy of leveraging technology and innovation to deliver a best-in-class product experience that makes interior design personalized and bespoke. accessible to all,” the company said.