From planning her daughter’s wedding to making other people’s dream come true – Revival Rentals is booming
Lori Powell is the creative genius behind Revival Rentals, an exclusive rental and design company she started after planning her daughter’s wedding. “It was a very organic start,” says Powell. “I had an interior design background and started working in the corporate world, but it wasn’t creative enough for me. When my daughter was planning her wedding in 2011, she knew exactly what she wanted. I rented a barn from Alamo, designed the look for the event, and found the right furnishings to create the space she envisioned. I knew from that moment that planning weddings and other events would be part of my future.
In 2016, Powell launched Revival Rentals to help people create the wedding, corporate event or family celebration they want, from concept to implementation. “Revival was born after years of collecting and combing flea markets, estate sales and trunk displays in Europe. My parents were antique dealers, so I guess you can tell it’s in my blood, ”Powell explained. “In addition to our furniture, we also offer a collection of global textiles and details. We love to reuse found or forgotten pieces and incorporate them into our signature “Modern Vintage” style.
Revival Rentals has three locations in Northern California and the Central Coast: San Francisco, Santa Cruz, and Carmel Valley. “I started Revival Rentals to help people create an experience that will live on the minds of all participants,” says Powell. “I had a very specific goal list of accomplishments that I wanted to achieve, and I was so proud that by the end of the first year, I achieved almost everything I planned to do. We were storming off. “
Buying local and local banking made sense
As a local business, Powell strongly believes in supporting the local community. “We buy everything we can locally and hire local workers for our events. So it was only natural to bank locally as well, ”said Powell. “We have a very close friend and neighbor who belongs to the Santa Cruz Community Credit Union and has a mortgage through them. When our friend went through difficult times, the Credit Union stepped in to help him in any way they could. We were so impressed that we opened a small business checking account with Credit Union and more recently opened auto loans.
The pandemic has stopped us
At the start of 2020, Revival Rentals was well booked, but when COVID hit, everything changed. “We had 17 event cancellations in one week and had to lay off all of our staff,” said Powell. “We contacted SCCCU about a PPP loan, and they gave us all the help we needed. Unfortunately, we still had to shut down completely and didn’t do anything for a year. It was hard.
But like most businesses that struggled during COVID, things picked up in 2021. “Since Easter this year, things have started to get better for us. The phone rings and the rooms start to be booked, ”said Powell.
Hiring remains a problem
But even with all the openness, the effects of COVID are still causing difficulties for Revival Rentals. Power explained that the biggest challenge they face right now is a labor shortage. “There is no one to hire. People are afraid of working in an industry that can shut down so quickly, ”she said. “We continue to reach out to our community to hire locally, but it’s very difficult right now because there is simply no one to hire. “
As a true partner of local small businesses, Credit Union recognizes the many challenges businesses face (which face some of the same issues) and continues to reach out to help. “We have experienced similar issues with hiring employees for our branches,” said Katie Fairbairn, vice president of communications and organizational development. “Most of our hiring challenges lie in how people prefer to work since COVID – remote work versus office work. We had to pivot fairly quickly to provide the expected service to our members. But we did it and our members benefited in the long run. “
Challenges lead to greater strength
What is challenging your small business in this “kind of” post-COVID era? The Credit Union recommends updating your business plan and if there is a need that requires additional capital, speak to a commercial lender. “We know these are tough times for so many people, and we’re here to help,” Fairbairn said. “We have business loan options that other financial institutions may not offer. We believe the challenges we’ve faced as a community over the past year will make us stronger as a whole – and we’re ready to help.
Learn more about Revival Rentals here. (https://www.revivalrentals.com/)