Fashionable! Boomin takes over an interior design service…
Boomin has acquired interior design platform My Bespoke Room.
Challenger portal founder Michael Bruce said it was part of a broader strategy to become the go-to platform for all things property.
My Bespoke Room gives users access to professional interior designers from the UK who style and furnish rooms for a flat fee.
Consumers will benefit from digitally designed bedroom visuals, layouts, mood boards, a shopping list, plenty of pro style advice and their own personal shopper.
My Bespoke Room will continue to operate through its own platform and will also be fully integrated with Boomin’s Property Playground Design Center and other key areas of the site.
Co-founders Diana Greenhalgh and Laura Simpson said in a statement: “We launched My Bespoke Room eight years ago with the vision to revolutionize the world of interior design.
“Our mission was to make professional interior design accessible to everyone, bringing it online, making it convenient, affordable and fun.
“We are excited about the next phase of growth for My Bespoke Room and the opportunities that joining forces with Boomin will bring.
“Both companies are aligned on the desire to deliver an exceptional customer experience and the Boomin platform will help us bring our award-winning services to many more homes across the UK.
“Our entire team is committed to helping customers create their perfect, happy homes effortlessly, and that commitment is stronger than ever during these exciting times. We couldn’t ask for a better fit.”
Bruce said: “I have long admired My Bespoke Room and their aim to democratize the world of interior design.
“Over the past few months, I’ve had the opportunity to get to know the team and discuss how best to join forces to reshape the industry.
“The acquisition will be a win-win for all parties. This will reinforce our strategy of creating a relationship that lasts a lifetime with everyone interested in real estate and not just those active in the market today.
He said Boomin’s agents will benefit from access to clients who are considering selling or renting as well as portfolio owners and investors and develop lifelong business relationships.
Bruce added, “My Bespoke Room will have greater financial firepower for growth and access to potentially millions of new customers through the Boomin platform.
“This acquisition is an integral part of our broader strategy, with other game-changing developments to be announced shortly, which will further differentiate Boomin from classified sites, which charge high prices for a confetti of leads. bad quality.”