Alicia Hassen of Brooklinteriors Designs Williamsburg Apartment Full of Small Space Design Secrets
Before Alicia Hassen founded her design company, Brooklinteriors, she was building a career in digital design and advertising technology, where she began to “see an influx of couples, young professionals and families moving to or putting down roots there,” she said. Beautiful House. Think: young families buy their first home after renting in a Brownstone, for example. At the same time, she noticed that many of these new owners didn’t know how to add that special Brooklyn touch (the sense of community, culture, and history.), Which is what attracted them. there to begin with, in the interiors. With a background in art history and design, Hassen knew she could help. So when she wasn’t in the office for her full-time day job, she started creating a portfolio of interior design work by designing for friends, family (who have a catering business) and references.
Eventually she decided to take the plunge, devoting herself to Brooklinteriors and providing clients with a very personalized but accessible service, taking the time to understand who these people are, how they wanted to live and “offering the best of Brooklyn with local partners, builders, manufacturers, creatives, artists, you name it! “And when Sasha and Lance Grover approached her to decorate their apartment in East Williamsburg, she knew she was up to the challenge. to transform their generic new build into an oasis full of personality that was also conducive to their lifestyle at the WFH. units in a functional and maximalist house.
“The design concept for this room was a 1920s underground bar style living room,” says Hassen. She incorporated art deco and bohemian pieces to create an opulent yet relaxing ambiance. Both the wallpaper and the chandelier were crucial in creating this vibe. “For the built-in media bookcase cabinet, I played with asymmetry and retro design cues to create a piece that matched the more modern elements (such as the smooth white oak and flat panel fronts) of the new construction, but lent itself well to the intimate experience, going back almost in time, of the living room ”, she explains.
Having a second bedroom in a New York apartment as a couple is always a huge plus. It’s basically just a bonus piece that can be all you need but can’t fit in the living room. In this case, the Grovers wanted a comfortable, casual living room to relax in, but they also needed to save a little bit of that for an office. Hassen’s solution? Transform the closet! All the carpentry work was carried out by a local company, Good dog Rosie.
Since Lance’s home office is in the living room, Hassen recommended tidying up the closet, “ensuring that work can be tidy at the end of the day and not interfere with valuable leisure time. “, she explains. “Some people can be messy and being able to hide everything just by closing the door is a real lifeline.”
The soothing green paint, The current mood by Clare creates a beautiful backdrop that complements but also sets the space apart from the rest of the room. “Since there was no space for the built-in cabinets below, I made sure we included a desk drawer in the desk that Lance uses for all those cords, pens, sticky notes, paperwork etc. organized and out of sight while still allowing the closet to always feel open and spacious, ”she says.“ To make this a suitable space for Lance’s cybersecurity, we used wallpaper on the ceiling, so instead of being a troublesome feature is unexpected, exciting, and helps add vertical interest. ”
The living room
Like Lance’s living room and workspace, this area is a tight space with many needs. On the one hand, it’s the formal living room to accommodate friends and family, but the alcove that was once a closet now serves as Sasha’s home office. “I was able to accomplish this in the living room by demonstrating the closet and removing the doors to create a larger alcove for a spacious office with concealed storage. Adding wallpaper to the back wall now becomes an exciting moment. and a conversation piece in the living room as it features a local artist, Wayne Pate, ”says Hassen.
Multipurpose Spaces have dual-purpose rooms and serve Lance and Sasha’s professional goals while speaking to their playful personalities and quirky sense of humor. In New York City, where space is limited and every inch counts, a two-seater sofa is also a good idea for seating in the living room.
“This new condominium building was designed with an ultramodern and sleek (almost cold) aesthetic,” Hassen said. And this trend was most evident in the kitchen, where the cabinetry was flat and dark gray, contrasting with the quartz countertops and tempered glass backsplash.
So, “to transform this old, characterless space into an inspiring kitchen that the customer could relate to, we focused on adding a bold and warm pop of color,” she says. They ended up selecting Rangwali from Farrow & Ball, then added a vintage Turkish racer for some extra pop. “The rest was just styling with a special combination of old and new; pieces that included texture and depth, including brass, wood and floral patterns, ”adds Hassen. Together, they bring layers of texture that the once austere space lacked.
“The wallpaper, Melodi, was the inspiration for the entire design of the room,” says Hassen. If you don’t know where to start, try a similar approach. Translation: A room you love, be it a work of art or bedding, then let it anchor the bedroom. In the case of this choice of wallpaper, “The couple used this pattern in their Austin home and wanted to bring it along with their memories of Austin with them in Brooklyn.” she explains.
The print and wallpaper colors combine retro, folk / country elements and energetic primary colors, all Austin staples. “With that in mind, each piece relates to one of these aspects or a combination, creating a cohesive yet very eclectic and personal experience for the couple.”
While you might not necessarily imagine all of these things together if you just saw them separately, they do eventually lend themselves to each other so well, especially compared to Lance and Sahsa’s style. The ‘folkloric elements of the wallpaper pair well with the living-edged canopy bed and the retro features blend beautifully with mid-century pieces, and the art deco elements add the touch of luxury this bedroom sanctuary has to offer. requires “.
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