“We created Activate to help more people stay physically active and cognitively sharp as they age,” said John Spence, CEO of Activate Brain & Body. He said that as adults reach middle age and beyond, traditional fitness options just don’t offer the right programs, the right environment, or the specially trained staff, which has led many people looking for solutions that Activate will provide now. “Activate allows members to train with the best coaches using the latest techniques and technologies for brain and body fitness,” he said.

The Activate Brain & Body team of experienced certified brain health trainers and neuroscientists have created a number of exclusive workouts, including The Cognitive Circuit ™ and The FMR Circuit ™ (Flexibility, Mobility, Relaxation), which use dual-task training and SmartFit ™. technologies that all combine physical exercise with cognitive challenges. With guidance from their highly trained coaches, members will participate in personalized brain-centered workouts and programs designed to create the all-important physical and cognitive reserves that can protect against cognitive decline while positively affecting the body. .

Active Brain Health Centers will use a design created by Perkins Eastman Architects DPC in San Francisco and Encompass Develop Design and Construct in LaGrange, KY. Activate worked with these design and customer experience experts to bring nature into the very heart of the club. This “biophilic design” improves health and well-being and reduces stress. The simple act of entering an Activate club is meant to instill feelings of calm and openness to new learning. This connectivity to the natural environment also provides ideal conditions for developing brain health.

“These new brain and body programs require the right framework, so we challenged our design team to be as innovative with the space as we were with the programs, and this biophilic approach was the key. response, ”Spence added.

Marketing Director Alison Kal, who led the design team, brings considerable hospitality and fitness experience to the company through her marketing and guest experience roles at Hilton, Hyatt. and Bally Total Fitness. “Brain health is a serious topic and some people may avoid discussing their issues. That’s why we’ve created an environment that immediately puts people at ease and instantly demonstrates that we are unlike any other fitness option. Because we are unique, Activate Brain & Body is a center for brain health.

A preview of the Activate Cincinnati facility, still under construction and slated to open in late January, can be seen here: https://www.activatebrainandbody.com/inside.

Activate Brain & Body combines traditionally accepted cardio, strength and mobility exercises with cutting-edge techniques and technologies to strengthen the brain. “The first thing you can do for your long-term brain health is exercise,” says Spence. “Research clearly supports that physical exercise strengthens the health of the body and the brain. Our plan is to get people to think about brain health as well as heart health. “

“A sense of community and the fact that all of our members share the same goals are at the heart of the Activate experience: to perform at their best and proactively take charge of the way they age. To that end, we celebrate all successes and milestones. Members look forward to spending time with fellow members and staff as much as they look forward to training, ”Kal adds.

Alexis Denton of Perkins Eastman, architect and gerontologist, says: “My goal is to understand how our environments influence emotions and behavior. I believe the best designs come from understanding the essential details of who we design – their likes and dislikes, challenges and values. We have learned that the traditional fitness industry is so young, when almost 40% of the population is over 45. As a result, the typical customer experience for health and fitness is not ideal for the company’s older target, people over 45. or. We wanted to offer the members something atypical that matches the atypical nature of this brain health facility, and incorporating the connection with nature is the best way to achieve this.

John Stewart, CEO of Encompass, adds: “Every element of this installation – colors, shapes, sound and music, textures – has been carefully created to make members and guests feel comfortable and welcome. At the same time, we wanted to convey a sense of energy that encourages members to optimize their training experiences. We designed the space as a place you want to linger – an oasis of calm, where everything is focused on creating better brain and body health. The relaxed atmosphere makes social interaction easy – it’s easy to stop for a chat and just as easy to settle down for a good conversation.

Research over the past 30 years shows that as we age our brains lose mass and the neurochemistry of brain connectivity changes. Just like the loss of muscle mass, over time these losses can lead to functional decline. For decades, brain experts have been studying and reporting what can be done to slow cognitive decline. Activate Brain & Body operationalized this learning and integrated it into this environment specially designed for its members. Activate Brain & Body has a team of highly qualified multi-site operators, customer experience experts and certified brain health trainers. The team united their talents to rethink the traditional fitness club model for those 45 and over by redefining fitness as “preventative upstream health care”.

“In order to play an influential role in prevention, we plan to expand Activate and open many more sites over the next few years,” added CEO Spence.

About Activating the Brain and Body
With decades of industry experience and the research to guide them, the management of Activate Brain & Body has developed a concept that represents the future of healthy aging. The goal is to help people take charge of the way their brains and bodies age, hopefully reducing the negative effects. The Cincinnati Science Center provides a physical and cognitive training environment in which a certified brain health trainer works one-on-one with each member to develop their personalized program. This comprehensive program helps members build physical and cognitive reserves so they can enjoy longer, healthier and happier lives.

About Perkins Eastman
Perkins Eastman is a global design company founded on the belief that design can have a direct and positive impact on people’s lives. The firm’s award-winning practice is supported by its 1,100 networked professionals in 22 offices around the world. By keeping the needs of the user at the forefront in the design process, the company enhances the human experience across the spectrum of the built environment.

About Encompass Develop, design and build
Encompass is a design and project management organization focused on creating a sensorially informed space and place using knowledge from neuroscience research and architectural theory. We create places that make life better.

Contact details:

Activate the possessions of the brain and body
Pepper Pepper
859-240-1666