A workshop to help businesses improve the customer experience is December 7
22 November 2021
A workshop to help businesses improve the customer experience is December 7
CARBONDALE, Ill. – Experts say businesses can easily lose sales because they fail to make a good first impression on customers. A hybrid workshop designed to help retailers be more successful is scheduled for next month courtesy of the Illinois Small Business Development Center at Southern Illinois University Carbondale.
The free event “Create a Customer Experience (Indoor & Outdoor)!” Is 8 am to 9:30 am on December 7. Participants can attend in person at the Dunn-Richmond Economic Development Center,
1740 Innovation Drive in Carbondale, or via Zoom. Registration begins at 7:30 am The SIU is committed to protecting the community, so those attending the in-person workshop should follow current campus and state safety protocols in the event of a pandemic and wear masks.
“We are excited to bring an award-winning consultant to campus who will present a wealth of practical advice to help retailers grow their businesses,” said Greg Bouhl, Director of Entrepreneurship and Business Development.
Experts advise you
Lyn Falk, president of RetailWorks Inc., an award-winning interior design, branding and consulting firm in Milwaukee, Wisconsin, will be the guest speaker. She has shared her expertise in retail design, consumer behavior, business science and environmental psychology with retailers, businesses and professionals for over 30 years, helping them create retail spaces. more attractive, productive and useful in helping people sell goods.
Its customers are a diverse group and include more than 35 major industries such as Harley-Davidson, Mercury Marine, Miller Brewing Company, SC Johnson, Kohler Company and Road America, as well as hundreds of small independent businesses.
Suzanne Rafenstein, an expert with more than 35 years of experience in supporting traders, will also share her knowledge.
Various topics covered
The assortment of relevant topics highlighted during the workshop will include how to:
- Create in-store displays, showcases, showcases and fixtures that grab attention, engage customers, and reflect the brand.
- Mark and beautify your online presence.
- Make signs that customers will read.
- Explore how aromas, acoustics and lighting affect the shopping experience.
- Find the right fixtures for in-store displays.
- Make lasting impressions.
Register now
Although there is no cost to participate in the workshop, pre-registration is required. Seating is limited for the in-person session and available on a first come, first served basis at ellesbdc.ecenterdirect.com/events/35436, or by calling 618-536-2424 or by sending an email to [email protected]
Additionally, storefront reviews will be available for free on December 7 and 8. Contact Bouhl at [email protected] for more information.
To learn more
The Illinois Small Business Development Center is a unit of SIU’s Office of Innovation and Economic Development, which provides a wide variety of business development and innovation services to students, faculty, staff and to community members throughout the region. For more details on IL SBDC at SIU, visit sbdc.siu.edu, email [email protected] or call 618-536-2424.