8 Construction Business Card Ideas and Examples (2022) – Forbes Advisor
In the age of social media and digital advertising, your construction business card needs to stand out not just from the competition, but from the inevitable of being tossed in the recycling bin in an increasingly waste-free world. paper. Here are eight key tips to make your construction business cards stand out:
1. Minimalist design
You don’t need to use a business card to communicate every ounce of information about your business to be effective. The reverse is likely true, with minimalist designs being more eye-catching and a faster way to effectively communicate only key information about your business to your potential customers. Use your business card to direct customers to your website or email where they can learn more about your brand, not as a flyer for your business.
2. Eye-catching shapes
Another way to keep your business card in someone’s mind and in someone’s wallet is to have a striking or interesting shape. Curved corners can give a simple look while making your card unique. Square, oval or trapezoidal shapes can also make your business card memorable. You can even consider designing your card to be collapsible to create an eye-catching and distinctive style.
3. Unique materials
Designing your business cards with unique materials can be a great practical way to keep them in someone’s hands for the long haul. A durable plastic or lightweight metal construction business card is ideal for the dirty and rugged environment that many construction workers often work in. Or, if your construction jobs use wood, look for laser-cut wooden business cards for a one of a kind look. These alternatives can be more difficult to write.
4. The ability to write on it
Many business owners prefer business cards that can be written on with a pen over a more modern material like plastic, metal or wood. These business cards can be very useful if you offer personalized service, schedule appointments, or even write down a more direct phone number or email that a future client can contact. Writable business cards also allow the recipient of the business card to write notes, perhaps about who you are and why they should hire you.
5. Building Colors and Themes
Your business card should match the type of work you do, so you can make the color palette relate to the construction. Business cards with black and yellow or black and orange color combinations are often read as construction related due to the use of these colors to paint equipment and traffic signs. Architects can use a blue and white diagram, or even design their maps to look like a blueprint. Painters or interior designers can use cards designed to look like paint chips, the similar sized cards you use to determine paint colors.
6. Rule Cards
For an even more fun and useful building business card, consider a ruler. A map with scaled measurements can be useful when your customer needs to measure something, ensuring they are looking at your name and business while doing it.
7. Photo Business Cards
If your construction business involves working on finished products for customers, you might consider photo business cards. Photo business cards can show off the high quality work a client can expect when hiring your business. An interior designer could show off beautifully decorated homes while contractors could use the photos to show off the supreme quality of their construction work.
8. QR code
The pandemic and its virtual contactless menus have made the QR code ubiquitous and easy to use. These quick-response barcodes are a great way to keep your business card from getting cluttered with too much information. Instead, they make it easy for your customer to find their way to your company’s website, where more information about what to do and how to contact you can be found.